Buy List Online

The unique combination of rich data from InfoBase - long recognized as the industry leader - and database management expertise from Acxiom, results in a list with maximum coverage and deliverability. What sets InfoBase apart from the competition is smarter architecture - the InfoBase database is simply built better. The following process takes place quarterly to ensure fresh and reliable data:

First, Acxiom gathers and integrates information from more than fifteen of the nation's top data sources.
Next, all potential InfoBase data undergoes a rigorous screening process by Acxiom's analytical and database teams.
Then, once the data is entered into the master InfoBase database, all records are multi-verified and ZIP+4 coded.
Finally, the addresses are cleaned through National Change of Address (NCOA) and Delivery Sequence Files (DSF) before going through Direct Marketing Association (DMA) and deceased suppressions.

Your consumer mailing list is sourced directly from a component of Acxiom's InfoBase called InfoBase List. InfoBase List is a consumer list product consisting of base names and address records combined with comprehensive InfoBase Consumer data, including key demographics, home ownership characteristics, purchasing behavior, and lifestyle data. With InfoBase List, marketers can reach more than 170 million individuals in over 100 million U.S. households nationwide. The end result is one of the largest multi-source databases in the world containing current demographic and lifestyle information on over 95% of U.S. households.

Your business list is sourced directly from the InfoBase Business database. InfoBase Business List provides national coverage of over 14 million business names and addresses representing over 13 million individual businesses. Business-to-Business direct marketers are improving their deliverability and response rates dramatically with InfoBase Business List. This success can be attributed to the proprietary data cleansing and integration system, resulting in a 94% deliverability rate and a 90% telephone accuracy rate.

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When do I get my mailing list?

You will be able to download your mailing list within minutes of placing your order, dependent upon file size.

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How do I get my mailing list?

You will be issued an order number when you have finished placing your order, which you should keep for your records. Once your credit card information has been processed and you have received a notification email, your order will be ready to download. Click on the download link, and follow your browser's instructions to obtain access to your mailing list.

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In what format will my mailing list be provided?

Your mailing list will be in semicolon-delimited ASCII text format, which can easily download into Excel, Access, Lotus, ACT, or other sales prospecting tools.

Consumer Lists: Each record in a consumer list contains the following data elements:

Data Element*	Example
Consumer Name	Melissa G Young
Prefix Title	Ms
First Name	Melissa
Middle Initial	G
Last Name	Young
1st Address Line	98 Lake Ct
2nd Address Line
City	Cobb
State Code	NY
ZIP Code	12345
ZIP Code-Zip4	12345-5432
Area Code	555
Phone Number	5554312

*Some data elements are provided only where available.

BUSINESS LISTS: Two types of business lists are available, Basic and Advanced. Advanced business lists contain additional data elements as described below.

Data Elements*	Basic Business Lists	Advanced Business Lists	Advanced Marketing List	Example
Individual Name (Standardized)	X		X	Mr. Mark Donaldson
Company Name (Truncated)	X	X	X	InfoTechs.com
Street Pre-directional	X	X	X	N
Street Number	X	X	X	4666
Street Address	X	X	X	Brown Avenue
First Address Line	X	X	X	4666 North Brown Avenue
Secondary Address Line	X	X	X
City	X	X	X	Seattle
State Abbreviation	X	X	X	WA
Zip Code	X	X	X	90202
Zip + 4	X	X	X	90202-0202
Delivery Point Bar Code	X		X	143
Carrier Route Code	X		X	City
DSF MSA	X	X	X	2556
DSF FIPS State Code	X	X	X	WA
DSF FIPS County Code	X	X	X	6
Lot - Alpha/Numeric	X		X	022C
Expanded Company Name	X	X	X	InfoTechs.com
Tradestyle Name	X	X	X
Primary SIC	X	X	X	73759900
All SIC (2-5)	X	X	X	0
Primary SIC Indicator	X	X	X	True
SIM Title	X		X	Owner
SIM Function (2)	X		X	Data Processing
Prefix Title Code	X		X	Mr
Individual First Name	X		X	Mark
Individual Middle Initial	X		X
Individual Last Name	X		X	Donaldson
Title Description	X		X	Owner
Location Employee Size Code		X	X	100 - 249
Sales Volume Code		X	X	$1,000,000 - $4,999,999
Sales Growth Code			X	Positive 20% - 30%
Year Business Established		X	X	1995
Date Business Started			X	199511
Building Assessed Property Value			X	$595,100
Public Company Indicator		X		1
Building Square Footage		X		150,000 sf.
Census Block ID		X		A

*Some data elements are provided only where available

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What about people who have requested to be removed from mailing lists?

Acxiom's InfoBase List goes through the Direct Marketing Association's (DMA) Mail Preference Service, a file of consumers who have requested to receive less nationally-based advertising mail at home. Acxiom's InfoBase Business List is continually analyzed and if necessary, Out-of-Business and DMA suppression is applied. This means you end up saving valuable marketing dollars by avoiding unresponsive prospects.

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What is the accuracy rate of my mailing list?

Because Acxiom's InfoBase List is updated quarterly and your list is generated in real time, the estimated accuracy rate is 95%. The InfoBase Business List goes through intensive data cleansing which results in a 94% deliverability rate and a 90% telephone accuracy rate.

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What computer software is required to access BuyListOnline.com?

To access the site requires a Javascript enabled browser that supports graphics and secure encryption, such as Internet Explorer 4 and above or Netscape Navigator 4 and above. To place your order, you will need an e-mail address and a verifiable credit card.

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What if I want a specialized mailing list not available on BuyListOnline.com?

Call us! In addition to the offered mailing lists, BuyListOnline.com has access to more research-enhanced selections, and a host of market research, including demographic data and data analysis services. We can be reached at 1-866-636-2651, Monday through Friday, 9am to 6pm EST.

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What is your return policy?

All sales are final.

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TARGETING YOUR MAILING LIST

How do I select a geography?

First, identify the geographic region that you would like to target. The following are the available geographic targets as well as some guidelines for selecting:

STATE - Select this option if you want to target people or businesses from a particular state (e.g., anyone who lives in the state of Hawaii)
ZIP CODE - Select this option if you want to target people or businesses who share a particular zip code (e.g., anyone with 74820 as their zip code) SELECT FROM A LIST will allow you to narrow down your choice of zip codes by first specifying a state, and then selecting from the zip codes of that state. TYPE IN will allow you to enter in zip codes that have been pre-determined by you.
SCF - Select this option if you want to target people or businesses who share the same first three digits of their zip code (e.g., 76008 and 76043 have the same SCF) TYPE IN will allow you to enter in SCF's which have been pre-determined by you.

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How do I target consumers?

After you define your geography, identify the type of consumers you would like to contact. The "Targeting Criteria" screen provides several demographic variables from which to choose including income, age, and marital status. The more criteria you select, the more precise your list will be.

How do I target businesses?

After you define your geography, identify the type or size of business you are trying to contact. You can select businesses by specific geography, certain types of businesses by SIC Code, or certain sizes of businesses by employee size, sales volume and/or sales growth.

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Help! My available count is too low!

If your list count is lower than expected, you may expand your geography and/or broaden your list criteria. For example, suppose you plan to target married couples with middle incomes in the Chicago market, defined by zip codes in that area. One option is to add neighboring zip codes. Another option is to change the geographic select to be the entire Chicago metropolitan area. If you prefer to broaden your list criteria, you could include additional income levels to increase your available count.

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Help! My available count is too high!

There are two ways to reduce your list count. The first is random selection: Suppose you plan on mailing 5,000 prospects this month, but the list selection process yielded 12,000 prospects. By entering in "5,000" in the Desired Order Size box on the Your Order screen, you will get 5,000 prospects randomly selected from the original 12,000. Another way to decrease a list count is to further narrow down your geographic area and/or your selection criteria.

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Can I order just a portion of the entire mailing list?

Yes. Simply enter in your desired number of prospects, in the Desired Order Size box, and this will randomly select a list of this size from the total available count.

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Can you help me with direct marketing basics?

DO:

Keep your message simple. You have only a few seconds to get your prospect's attention - do it with a simple, powerful message that clearly tells what you are selling and what the benefits of your product are. Avoid too many details, especially on the cover of a brochure.

Determine your "Customer Profile". Examining your current customer base and determining its important characteristics is the starting point. You want to target the right audience for your product, so come up with a customer profile first.

Test. Many variables can affect the response to a mailing: the list, the offer, price and so forth. Test with smaller mailings - a few thousand pieces - to refine these variables before rolling out those big mailings. There is no mailer that consistently performs better than any others, so you have to test. This can help you avoid major mistakes.

Designing your mail piece. You want to include something that will make your customer react. A mailer that just tells them your busineses location and hours of operation won't get them to come running to your door. But a buy one get one free promotion just might!

Personalization-the more personal you make your mailer, the better chance you will have increasing your response rates
Giving your customer a time limitation helps too (ex: 25% off until the end of the month)
Offering a free gift

Analyze the response. Make sure you can track leads and orders, so you can determine the return on your mailing investment.

Mail more than once. Repetition is important; mail at least six times a year to your prospects for maximum impact. In most cases, the effectiveness of your message will be enhanced by repetition. Be persistant, it will pay off!

DON'T:

Mail only once. Too many times, businesses use a mailing as a one-time "knee-jerk" reaction when things are slow. But this doesn't give a true picture of the potential. Like other kinds of advertising, repetition is the key to success in direct mail. You should mail at least six times to the same group to get best results.

Forget existing customers. Direct mail is a great way to stay in touch with your customers, offer them specials, and get more orders from them. You should mail to existing customers several times a year.

There are many good "How-To" books available about direct mail advertising. For further information, contact the Direct Marketing Association(www.the-dma.org) and ask for for their "Publications Catalog".

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MAILING LABELS

If I buy a list can you supply printed mailing labels of my purchased list?

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What type of label formats and sizes do you offer?

All labels are pressure sensitive adhesive back peel off type. We offer printed labels in two sizes: (1) 1" x 2-5/8", (2) 1" x 4". Either size is offered in either white or clear transparent label material.

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What is the cost of your preprinted mailing label service?

The cost of all our label printing services is $.035 per label plus shipping. You determine how quickly you wish your printed labels to be shipped to determine the shipping costs.

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How do I pay for the label printing service?

Label printing is an option in the list configuration menu. If you wish to have labels printed and shipped to you in addition to your list purchase, simply indicate that you desire printed labels on list configuration menu. Pricing will be calculated and payment is processes through the normal list purchase checkout procedure.

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MAILING SERVICES

If I buy a list can you supply printed mailing labels of my purchased list?

We can print standard white laser labels, or clear laser labels, and shipping them to you via the shipping method of your choice (Overnight, 2 Day, Ground). We use quality Avery laser labels printed with a high-resolution laser printer. All labels include name, address, delivery bar code (when available), and are in zip code sequence and carrier route coded.

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What type of label formats and sizes do you offer?

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What is the cost of your preprinted mailing label service?

The cost of all our label printing services is $.035 per label plus shipping. You determine how quickly you wish your printed labels to be shipped to determine the shipping costs.

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How do I pay for the label printing service?

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Can you email a Microsoft Word document file of my purchased list?

We use your purchased list to create labels in Microsoft Word document and email them to you. Simply open the Word document, place your purchased labels in your printer and print. All electronic labels included names, addresses, delivery bar code (when available), and are in zip code sequence and carrier route coded to facilitate bulk mail and pre-sorted mailings.

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How are promotions mailed?

All promotions are mailed at the First Class Automated rate. To do this, we apply a crisp barcode version of the delivery ZIP Code to each promotion. Your postcard will skip some of the steps in the mail processing system and be delivered faster than standard mail.

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How long will it take to deliver the promotion?

The United States Postal Service claims that first class mail will be delivered within 3 to 5 days. However, our experience shows that some promotions arrive sooner and some much later. This contrasted with standard mail with deliveries averaging between 7-10 days.

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What are the barcodes for?

The barcodes are a machine-readable version of the ZIP Code - they help speed up mail sorting and delivery. Also, if we didn't print our crisp, hi-resolution barcode on the label, the post office would apply an inferior looking one of their own.

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What sort of reporting exists?

BuyListOnline provides CASS certification reports that certify the quantity and dates of the first class mailing.

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PRICING/PURCHASING

How do I pay? Do you have to receive payment before processing the mailing list?

Paying by credit card is the fastest and easiest way to purchase your mailing list. However, if this is not possible, please call one of our data specialists at 1-866-636-2651 to place your order. Once your credit card information has been processed, we will send you an email with the download link to access your mailing list.

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How much does a mailing list cost?

The price of the list depends on the number of prospects that you order. Upon checkout, there are two purchase choices: (1) One-time use, or (2) Unlimited 1 year use.

Consumer List
Record Format: Name, Deliverable Mailing Address Available Selects: Geography, Demographic, & Interests
Price/Ranges
Mail Only	Mail w/ Phone
$.04 - $.18	$.05 - $.20

Basic Business List
Record Format: Business Name, Delivery Address, Primary SIC Code Available Selects: Geography, Primary SIC Code
Price/Ranges
Mail Only	Mail w/ Phone
$.06 - $.24	$.06 - $.26

Advanced Business List
Record Format: Business Name, Delivery Address, # of Employees, Trade Style, Year Established, Geography, Primary SIC Code, # of Employees, Annual Sales Volume, Sales Growth, Business / Government, Delivery Point Barcode, Title Description, Carrier Route Code Building Size, Business / Government, Public Company Available Selects: Geography, Primary SIC Code, # of Employees, Annual Sales Volume, Business / Government
Price/Ranges
Mail Only	Mail w/ Phone
$.07 - $.30	$.07 - $.32

Advanced Marketing List
Record Format: Business Name, Delivery Address, Contact Name, Contact Title, # of Employees, Sales Volume, Sales Growth, Multiple Locations, Delivery Point Barcode, Year Established, Building Size, Business / Government, Public Company, Property Value Available Selects: Geography, Primary SIC Code, # of Employees, Annual Sales Volume, Sales Growth, Business / Government, Delivery Point Barcode, Title Description, Carrier Route Code
Price/Ranges
Mail Only	Mail w/ Phone
$.07 - $.30	$.07 - $.32